Privacy Policy

This Privacy Policy explains how AK Better Waters, operating the NIRAA bottled
drinking water brand (“NIRAA,” “we,” “us,” or “our”), may collect, use, disclose,
and protect information when you visit our website or communicate with us.

By using this website, you acknowledge the practices described in this Privacy Policy.
If you do not agree with this Policy, please discontinue use of the website.

1. About NIRAA

NIRAA is a bottled drinking water brand owned and operated by AK Better Waters.
This website provides information about NIRAA products, our brand, initiatives,
distribution opportunities, business inquiries, and related services.

2. Information We May Collect

The information we collect depends on how you interact with our website and services.
We may collect information that you provide directly and certain information collected
automatically when you use the website.

Information You Provide

When you contact us, submit a form, make an inquiry, request information, or otherwise
communicate with us, we may collect information such as:

Your name
Email address
Phone number, if provided
Company or organization name, if applicable
City, state, or general location information you voluntarily provide
Business, distributor, retailer, partnership, or product inquiry details
Any other information you choose to include in your communication

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically
by our website, hosting provider, analytics services, or similar technologies.

This information may include:

IP address
Browser type and version
Device type
Operating system
Pages visited and interactions with the website
Date and time of visits
Referring or exit pages
Approximate geographic information derived from technical data

3. How We Use Your Information

We may use collected information for purposes including:

Responding to questions, inquiries, and requests
Providing information about NIRAA products and services
Managing distributor, retailer, supplier, or business inquiries
Providing customer support
Improving our website, products, services, and customer experience
Understanding website traffic and usage patterns
Maintaining website functionality, security, and performance
Preventing fraud, abuse, security incidents, or unlawful activities
Complying with applicable legal and regulatory requirements
Communicating with you where permitted by applicable law

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality,
remember preferences, understand website usage, improve performance, and measure the
effectiveness of our content or marketing activities.

Cookies are small data files stored on your device by websites. Depending on the
technologies used on our website, cookies may include essential, functional, analytics,
or advertising cookies.

You can generally manage or disable cookies through your browser settings. Disabling
certain cookies may affect some website features or functionality.

5. Analytics and Third-Party Technologies

We may use third-party analytics, hosting, security, communication, or website technology
providers to help us operate and understand the performance of our website.

These providers may process certain technical or usage information according to their
own privacy practices and the services they provide to us.

Where required by applicable law, non-essential cookies or similar tracking technologies
will be used subject to appropriate consent or preference controls.

6. How We May Share Information

We do not sell personal information simply for monetary payment. We may disclose
information where reasonably necessary to operate our business or comply with legal
obligations.

Information may be shared with:

Website hosting and technology providers
Analytics and website performance providers
Professional advisers and service providers
Business partners where necessary to respond to a request or provide a service
Government authorities or regulators when legally required
Other parties involved in a merger, acquisition, restructuring, financing, or transfer of business assets

Service providers are expected to process information only as necessary to perform
services for us and subject to applicable contractual and legal obligations.

7. Marketing Communications

If you voluntarily subscribe to marketing communications or otherwise provide valid
consent where required, we may send you information about NIRAA products, updates,
promotions, initiatives, or related news.

You may opt out of promotional email communications at any time by using an unsubscribe
option provided in the communication, where available, or by contacting us at
info@akbetterwater.com.

We may still send non-promotional communications where necessary to respond to your
requests, administer a transaction, or meet legal obligations.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to
protect personal information against unauthorized access, loss, misuse, alteration,
or disclosure.

However, no website, internet transmission, electronic storage system, or security
measure can be guaranteed to be completely secure. You should use appropriate care when
transmitting information online.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes
for which it was collected, including responding to inquiries, maintaining business
records, resolving disputes, enforcing agreements, and satisfying legal, accounting,
regulatory, or reporting obligations.

Retention periods may vary depending on the nature of the information, the purpose of
processing, and applicable legal requirements.

10. Your Privacy Rights

Depending on where you live and the privacy laws applicable to you, you may have certain
rights concerning your personal information.

These rights may include the ability to:

Request access to certain personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of certain personal information
Object to or request restriction of certain processing activities
Withdraw consent where processing is based on consent
Request information about how your personal information is used or disclosed
Exercise other rights available under applicable privacy laws

These rights are subject to applicable laws, exceptions, verification requirements,
and limitations.

To submit a privacy-related request, contact us at info@akbetterwater.com. We may need
to verify your identity before processing certain requests.

11. Children’s Privacy

Our website is intended for a general audience and is not designed to knowingly collect
personal information from children in violation of applicable law.

If you believe that a child has provided personal information through our website
improperly, please contact us so that we can review the matter and take appropriate
action where required.

12. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, or other
external services.

We are not responsible for the privacy, security, content, or data practices of websites
and services that we do not control. We encourage you to review the privacy policies of
third-party services before providing them with personal information.

13. International Data Processing

Depending on the service providers and technologies used to operate our website,
information may be processed or stored in locations outside the jurisdiction in which
you live.

Where required by applicable law, appropriate measures will be taken regarding
international transfers and processing of personal information.

14. Changes to This Privacy Policy

AK Better Waters may update this Privacy Policy periodically to reflect changes in our
website, business practices, technologies, services, or applicable legal requirements.

When changes are made, the updated Privacy Policy will be published on this page and the
Effective Date may be revised accordingly.

We encourage you to review this Privacy Policy periodically to remain informed about our
privacy practices.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the
handling of your personal information, please contact us:

NIRAA
A Brand by AK Better Waters
Email:
info@akbetterwater.com
Website:
akbetterwater.com